Friend
I decided to invite the most hated friend in New York City into my home. In late 2025, ads for a new AI wearable called Friend began appearing across subway cars and station walls — and New Yorkers responded by covering them in graffiti. The backlash was visceral. But what I noticed underneath the disgust was something more complicated: people were already talking to their chatbots the way they once talked to close friends. As therapy. As a place to process the things they felt too guilty to keep burdening the people around them.
Exploring the ever-changing relationship between technology and culture, I tested this new wearable designed for companionship, not productivity. What started as an investigation into new forms of surveillance became a study of the loneliness epidemic we find ourselves in today — and the quiet labor we perform to maintain the relationships that hold us together. Drawing on Reddit communities, critical theory, and one very honest conversation with a recently divorced friend, this paper asks: what does it mean to offload care? And what gets lost when we do?
Research, writing
Credits
Marshall McLuhan and Quentin Fiore, The Medium is the Massage (Bantam Books, 1967), pp. 74–75.