Crease
Strategic planning, opportunity assessment, brand strategy
This project was inspired by the concept of redesigning everyday objects, and how small incremental changes can profoundly enhance our daily rituals. But how often does the act of redesigning—not simply restyling—everyday items result in experiences that genuinely benefit our existence? The question led me to reimagine the centuries-old, cross-cultural practice of ironing one’s clothes.
Credits
Picasso, Pablo. Woman Ironing. 1904.
Man Ray (Emmanuel Radnitzky). Gift. 1921, replica c. 1958.
Cole, Willie. Domestic I.D. IV. 1992.
Degas, Edgar. Woman Ironing. Begun c. 1876, completed c. 1887.
van Zevenberghen, George. La Repasseuse. 1907.