Crease

Strategic planning, opportunity assessment, brand strategy

This project was inspired by the concept of redesigning everyday objects, and how small incremental changes can profoundly enhance our daily rituals. But how often does the act of redesigning—not simply restyling—everyday items result in experiences that genuinely benefit our existence? The question led me to reimagine the centuries-old, cross-cultural practice of ironing one’s clothes.

Credits

Picasso, Pablo. Woman Ironing. 1904.

Man Ray (Emmanuel Radnitzky). Gift. 1921, replica c. 1958.

Cole, Willie. Domestic I.D. IV. 1992.

Yumi Takahashi and Ikuyo Shibukawa, Color Coordination (Tokyo, 1985), pp. 114–115. Redrawn in Edward R. Tufte, Envisioning Information (Graphics Press, 1990).

Degas, Edgar. Woman Ironing. Begun c. 1876, completed c. 1887.

van Zevenberghen, George. La Repasseuse. 1907.